The new agreement between Sega and the IOC is less about games and more about a collaboration between the Olympic brand and Sonic. There will be a wide range of licensed products available in 2026, and partners are now being sought.
The agreement now concluded between Sega and the International Olympic Committee (IOC) will run for several years and does not involve the development of new games. Instead, the agreement brings the Olympic brand and Sega's character Sonic together in a unique way.
The agreement now concluded between Sega and the International Olympic Committee (IOC) will run for several years and does not involve the development of new games. Instead, the agreement brings the Olympic brand and Sega's character Sonic together in a unique way.
